Chris How - Design is a Time Machine to the future
Big ideas
•
26m
The superpower of designers is to imagine and create potential futures. Designers add most value when they push boundaries not just pixels. However, during times of change, there is increased business pressure for certainty. As a result, ideas become smaller and more predictable. Optimisation starts to trump transformation.
As design leaders, how can we move from taking tentative steps to making giant leaps? As we continue to navigate challenging times, this is a reminder of the power of design and the ability of designers to create a bold future.
This talk was recorded at Leading Design London 2024.
Leading Design is a supportive community nurturing design leadership through inspiring and engaging events, conferences and retreats. Find out more about Leading Design on our website - https://leadingdesign.com/
Up Next in Big ideas
-
TB Bardlavens - Leadership 2065: Your...
Imagine the year 2065: technologies think faster than we can process, design is invisible but omnipresent, and leadership isn’t defined by titles but by trust. In this deeply reflective talk, Timothy Bardlavens invites us to consider not only what the future demands of leaders but also what it de...
-
Daniel Burka - Design can still make ...
Over the years designers have made big claims about the power of design to better the world. However, we’ve primarily made companies more profitable and optimised ad-clicking. Not all hope is lost. There are places where design really can save lives and improve the world, but you’re going to have...
