Kate Aronowitz - Our Time to Step Up
Leading Design London 2017
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35m
It’s taken years for us to prove that design matters and delivers business results. At long last we live in a time where we’re being included in meetings and called upon to lead important projects. Companies worldwide, big and small, are hiring designers as fast as they can. Design executive positions are opening up at a rate we’ve never seen. Design thinking has been embraced! We have finally arrived and earned our proverbial “seat at the table”.
In many ways, the hard part of proving ourselves as designers is done. We are now entering a new era of design within business. We’re being asked to contribute to the highest level of conversations, to weigh in on strategy and to build large organisations. However, there aren’t nearly enough of us to step up into these new, elevated leadership positions. Worse yet, many who do make the leap to lead are making costly, rookie mistakes.
In this talk, Kate discusses why there aren’t enough designers ready to take on leadership and what we can do to solve the problem. She also shares the pitfalls many design executives fall into and identify easy ways to avoid them.
This talk was filmed at Leading Design London 2017. Find out more about the event details here - https://2017.leadingdesignconf.com/
Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/
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