Alastair Simpson - Designing the Landing Gear Mid-flight
Navigating change
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31m
Between 2012 and 2016 Atlassian grew from 6 to 126 designers. In the last 2 years (to 2018) they have grown again to almost 200 members within their design team. Throughout this growth they didn't start with a blank canvas of brand new products and a small company. When they had only 6 designers and began to scale, Atlassian was close to 1,000 staff and their products were used by millions of people. Growing a design practice from this starting point often felt like they were mid-flight and needed to design the landing gear before touching down in just a few hours. Scary. Exciting. Tough. Don't f*ck it up. All rolled into one. Alastair Simpson (Head of Design, All Teams) shares how Atlassian has successfully integrated design into the way they build their products, and how they design their company. Come for the hard lessons learned about how to grow and lead design teams as you scale. Learn from some of the mistakes they have made and turbulence along the way as they have changed how Atlassian builds products and their company.
This talk was filmed at Leading Design London 2018. Find out more about the event details here - https://2018.leadingdesignconf.com/
Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/
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