Ryan Scott - Describing the ROI of Design
The Value of Design
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25m
More than ever, the value of Design is being questioned by our businesses. As design leaders, if we can’t draw a straight line from our work to business value, our teams face lower rates of investment and higher rates of layoffs. What if we could translate our work into business language, so nothing about what we do gets lost in translation?
Ryan has worked at tech companies of every shape and size—from seed-stage startups to public corporations. He's faced numerous design-skeptical cultures. As a design leader at Airbnb, he has also seen the magic that happens when execs fundamentally understand design.
In this talk, Ryan shares key methods to grow design’s impact and influence within orgs that may not already understand and value design.
This talk was recorded at Leading Design London 2024.
Leading Design is a supportive community nurturing design leadership through inspiring and engaging events, conferences and retreats. Find out more about Leading Design on our website - https://leadingdesign.com/
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