Doug Powell - Sketchbooks over Spreadsheets
29m
There is massive demand for designers who have the skills to lead growing design teams in complex organizations, and a vast shortage of designers with the skills and experience to fill these demanding roles. As our generation of design leaders takes on increasingly substantial challenges, what skills will we need to adopt? Where will we find them, and how will we learn them? And how will these skills help us articulate the value of design in a powerful way?
Doug Powell, VP of Design at IBM, looks across the industry and around the world for examples of how designers are using their unique superpowers in powerful new ways.
This talk was filmed at Leading Design Festival 2021. Find out more about the event details here - https://leadingdesign.com/conferences/festival-2021
Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/