At the heart of most agile development frameworks are small, cross-functional squads. And in those squads resides a lone designer, collaborating with a product owner and engineers. This model has lead to the quest for the Unicorn designer, the broadly skilled individual who can do interaction design, visual design, and maybe even content and research as well!

This trend has potentially terrible ramifications on the practice of design in companies. In this talk, Peter explains why the Team, not any one designer, is the Atomic Unit of Design Organisations. Drawing upon his experience from shaping teams at Adaptive Path, through his work as a VP of Design and now management consultant for design orgs, he walks through the process of intentionally creating a strong, diverse team, what behaviours and norms enable a team to behave at their best, and explains why the Team Lead is the most important role in your design organisation (yes, even more than Head of Design).

This talk was filmed at Leading Design Festival 2021. Find out more about the event details here - https://leadingdesign.com/conferences/festival-2021

Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/