"As UX professionals we have traditionally focused on delight, efficiency and an overall great user experience. In today’s world our roles are much more complex. It is our responsibility to think about an experience that includes user trust, control and preventing harm. Catherine will discuss strategies to deliver an experience that is both delightful and safe for our users.

Understanding the evolution of consumer trust
Creating accountability and responsibility for user safety
Delivering experiences that delight and protect"

This talk was filmed at Leading Design New York 2019. Find out more about the event details here - https://2019.leadingdesignconf.com/newyork

Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/