Crafting a north star vision while building a UX team from scratch

In 2021, YouTube set up a new business and product area focused on Shopping, and Iram was brought on to hire and lead the design team. Despite being an early stage start-up the team sit within a scaled, mature entity.

In this talk Iram shares joys and challenges of talent acquisition, creating and fostering a team culture, building trust and getting quick wins with XFN - while concurrently establishing a UX POV and north star for the organisation. All that plus the added challenge of leading teams distributed across four geographies, with the social commerce space evolving rapidly.

This talk was filmed at Leading Design London 2022. Find out more about the event details here - https://leadingdesign.com/conferences/london-2022

Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/