Maria Giudice - Becoming a change maker by leading with design
26m
Design leaders have evolved from being responsible for executing design concepts to having a crucial role in driving change across organisations. This is welcome progress, but with greater responsibility comes new challenges, especially when it comes to championing change in organisations likely to resist it.
This presentation covers the top mistakes change makers make as they navigate the messy processes and people issues involved in driving any type of change. You'll learn how to determine the ground conditions needed for success, how to find and align supporters, how to minimise detractors, and how to repurpose design tools, frameworks, and techniques to your advantage.
This talk was recorded at Leading Design London 2024.
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