AI is democratising design—which means we can finally delegate the easier work. With the right guidance and guardrails, others can handle more of the production work that's consumed our bandwidth. This frees us up to focus on the harder, meatier problems that actually require our expertise.

This evolution requires new expectations. We need to redefine what our teams do and how we collaborate with our cross functional partners. This won’t be easy: not everyone will make this transition. Some colleagues won’t want to. Others won’t have the skills. Creative destruction is here, and it’s coming for our profession.

This talk was recorded at Leading Design London 2025.

Leading Design is a supportive community nurturing design leadership through inspiring and engaging events, conferences and retreats. Find out more about Leading Design on our website - https://leadingdesign.com/