Archana Thiagarajan - Why design leaders need to move at the speed of trust
Leading Design London 2024
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18m
As the pace of change quickens and new technologies (including AI) are rapidly adopted, design leaders across industries must balance speed-to-market with thoughtful design strategy. When users are trepidatious about new capabilities and the technologies behind them, ensuring their trust must come before everything else. Instead of just designing for the speed of that technology, we need to design at the speed of trust.
Design leaders and their teams are uniquely positioned to help their companies thread this needle. In this talk, Archana Thiagarajan (Adobe’s VP of Design, Digital Experience), shares key principles for design leaders and teams to reevaluate their understanding of user trust, how to design for it, and how to rally support from non-design partners and stakeholders.
This talk was recorded at Leading Design London 2024.
Leading Design is a supportive community nurturing design leadership through inspiring and engaging events, conferences and retreats. Find out more about Leading Design on our website - https://leadingdesign.com/
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