Farai Madzima - Cultural bias in design(ers)
Leading Design London 2019
•
47m
Can my cultural background influence how effective I am as a designer?
The short answer is an emphatic yes!
"I had no idea that this was a thing, or that it would matter in my work. Until my first design job at an agency in London. My cultural biases affected how I collaborated with team members who I thought of as senior. I even found myself unable to conduct user interviews with people I thought of as senior. These failures messed up a project and in the end, I got fired."
This talk is for people who work in international teams and want to collaborate better across cultures.
By the end of this talk attendees will:
- Have a better understanding of cultural biases
- Understand how cultural biases influence how they show up at work
- Understand how cultural biases they impact teams- Understand how to handle biases so that the team can succeed
This talk was filmed at Leading Design London 2019. Find out more about the event details here - https://leadingdesign.com/conferences/london-2019
Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/
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