Jacqui Frey - Scale is a Social Science
Leading Design London 2019
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22m
Ask any design leader and the word scale is most definitely a part of their job description. In this talk, Jacqui shares her successes and failures with scaling design through DesignOps. The act of sheer determination only got her so far in her attempts to scale design. Scale requires something greater in order to navigate an organisation through change. It requires the power of the community. Social sciences like social theory, flow, chaos theory, and Adlerian psychology reveal key understandings to ensure impactful co-existing in large communities, especially those who require intentional social change. And if there is one thing you can count on in Design, it is change.
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