Maria Giudice - Lessons from the Battlefield
Leading Design London 2019
•
35m
After many years of attempts and countless explanations to business leaders, Design finally has a seat at the table. Chief Experience Officers are increasing presences at the C-Suite where “customer experience” is considered in all areas of operation. Experience design has become one of the great differentiators in businesses today.
As designers and design leaders are being hired at record rates inside of large companies, the company itself must transform its culture, its systems, and operations in order for these new leaders to thrive. In order for design leaders to be successful, they must think of themselves as the Changemakers. Based on real-world on-the-job experience, design leaders have discovered how to navigate change in large organizations. This talk shares stories of their successes as well as challenges they’ve encountered along the way.
Topics discussed include:
- The importance of executive sponsorship
- How to break the silos
- Ruthless prioritization
- The importance of small wins
This talk was filmed at Leading Design London 2019. Find out more about the event details here - https://leadingdesign.com/conferences/london-2019
Leading Design is a programme consisting of conferences, retreats and coaching. Find out more about Leading Design on our website - https://leadingdesign.com/
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