Yoel Sumitro - "But… that won’t work here!" – Pragmatic design leadership in business-first organisations
Leading Design London 2025
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28m
Design leaders often dream of crafting seamless, user-centered experiences—but what happens when you’re in an organization where design isn’t a priority? In operations-driven, resource-constrained, or design-immature environments, pushing for design excellence can feel like swimming against the current.
In this talk, Yoel shares lessons from leading design in a low-maturity, business-first organisation, where operational efficiency often takes precedence over user experience. He explores the tension between aspirational design principles and real-world constraints, and offers pragmatic strategies for making an impact, even when design isn’t front and centre.
This talk was recorded at Leading Design London 2025.
Leading Design is a supportive community nurturing design leadership through inspiring and engaging events, conferences and retreats. Find out more about Leading Design on our website - https://leadingdesign.com/
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